What is RFID technology In what ways can it improve supply chain Essay

What is RFID technology In what ways can it improve supply chain functioning - Essay Example This paper discusses one of the most efficient and trusted method of ensuring inventory efficiency is attained, the use of Radio Frequency Identification. The supply chain Radio Frequency Identification, abbreviated as RFID, is a technology used by some retailers and wholesalers to track goods along the supply chain (Millsap para. 4). This method employs the use of concealed RFID tags made by joining radio antennas with microchips. The tags can store up to two kilobytes of information. In the tag memory, information such as the product identification, price of the item, and its manufacture date is stored. The RFID tags are then attached on individual products or the packaging where they are read by a reader collecting information about the product and then transferring it to a computer system. With the use of RFID, companies can increase their efficiency of the global supply chain management through the visibility they devices offer on the demand of the products and ordering decision of customers. The RFID tags are effective in decreasing the Bullwhip effects. Since ordering and sales are closely related, companies can make proper decisions through Just in Time (JIT) information received from the tags and can, therefore, decrease effects of inefficient handling and making improper inventory decisions (Millsap para. 1). Although there have been ethical issues raised in regard to the tags, it is evident that they are very helpful in the supply

Summarize the article Essay Example | Topics and Well Written Essays - 250 words - 2

Summarize the article - Essay Example government-mandated labels are â€Å"the energy star ratings used on household goods and environmental hazard warnings required on pesticides and products with CFCs or toxic substances† (DSouza, 2004). Self-declarations are the claims of manufacturers such as â€Å"recyclable† or â€Å"biodegradable†. These environmental labels affect different types of green consumers and their buying habits. D’Souza used a two-dimensional model to present the four types of green consumers namely, the environmentally-green consumers, emerging green consumers, price sensitive green consumers, and conventional consumers (2004). These consumers are differentiated on the basis of their cognitive and non-cognitive perspectives, and the perceived product benefits and risks. They behave differently towards label information. It is necessary therefore for marketers and manufacturers to segregate their target markets and determine the category to which they fall. The type of consu mer and their response to the label and ecological attributes of the product have marketing implications which must be considered in the design of the marketing strategies of companies. Environmental labelling should be a primary concern of every manufacturer today because of the growing concern for environmental issues. Label information will help selective consumers to make informed purchasing decisions, whether they are green consumers or